Digital Marketing
About Course
hese days everything is going online, even marketing. There once was a time when tv, radio, billboard or newspaper advertising was the only way to let people know about a new product or business. Which was and still is very costly. But nowadays things have changed and you can promote something for free or paying a nominal amount to reach a wide audience (all covered in this course) with the help of digital marketing or I should say the new-age marketing.
Most of the businesses are going online and promoting their services or products through digital mediums. If you are not one of them, then you are losing a million-dollar opportunity! Because, unlike traditional advertising, digitally, you can target a particular audience who are truly interested in the service or product. That’s why it is more efficient than traditional mediums.
Whether if you are a business or someone looking for a job in a constantly growing digital field, doing a course can help you a lot. For a small business, it will save money because then you don’t have to hire a professional digital marketer. And for a job seeker, the certificate will glow in your resume! Increasing the chance of getting the job. Or if you are already in a digital marketing agency, then this in-depth course will increase your knowledge. You will first learn the concepts, and see the real-world implications with case studies. And later apply them to see the real world results!
Why should you choose this course?
First, in this course, you will know all the secrets of digital marketing. I will introduce you to the fundamentals and strengthen the base, then walk you through the intermediate level. And then help you become a pro. So it is an all in one package.
Second, I’ve tech thousands of students and solved their doubts over the past few years. That’s why I can say that I am well qualified to teach digital marketing.
Third, you’ll get lifetime access to this twenty-nine-hours detail course.
Fourth, with personal mentorship, live doubt solving, you’ll get an industry-accepted certificate. All for only a nominal fee. Where other digital marketing courses are charging thousands for the same perks.
So what are you waiting for, enroll yourself to become a new world marketer!
What Will You Learn?
- Drive Free Traffic through SEO and Social Media
- How to market on all major social media platforms
- Do Experiments on various Paid Channels to find the ROI positive ads and then scale them
- Grow the Traffic to your website to Million+ Monthly Visits in 6 Months
- Create Communities on Social Media Channels
- Presenting your product in the best way
Course Content
INTRODUCTION
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26:22
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11:56
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Digital Marketing Processes
04:58 -
Bringing Targeted Traffic
07:23
Market Research
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Market Research Overview
02:28 -
How to find a Hungry to Buy audience
10:17 -
How to get responses on survey and analyze them
11:09 -
How to Get Valuable Feedback Without survey
17:34
Creating Website Using WordPress
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Introduction
05:00 -
Types of Website
08:07 -
Website terminology and buying domain name
09:04 -
Buying a hosting
07:15 -
WordPress Installation
05:00 -
Create domain email accounts
03:33 -
WordPress introduction themes
09:38 -
How to create pages and post in wordpress
08:53 -
Categories vs tags
05:23 -
How to create Menus in WordPress
09:33 -
Customization using free themes
16:00 -
Customization in free themes part 2
07:55 -
Use of Plugins
09:38 -
Content Development
07:21 -
Payment gateway and website security
07:26 -
Website Planning
35:21
Email Marketing
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Why Market Your Business with Email
14:49 -
How to Create a Free Mailchimp Account
05:53 -
Add Opt-Ins _ Pop Ups to Your Website for Free
09:50 -
Collect Emails Without a Website
05:55 -
Create an Email Campaign with Mailchimp
20:22 -
Write Emails which get opened
09:34 -
Email Marketing Analytics
18:33
Copy writing
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What is Copywriting
05:06 -
The “AIDA” Formula
10:11 -
11 Tips for Writing Magnetic Headlines
11:39 -
How to Flip Features Into Benefits
10:38 -
5 Tips to Create an Irresistible Call to Action (CTA)
09:08 -
How to Write Like Your Customers Talk
04:52
Search Engine Optimisation (SEO)
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Overview of SEO
19:13 -
SEO Metrics
20:12 -
SEO Optimisation of Website
19:51 -
How to Verify Your Website in The Google Search Console
03:12 -
How to take the Google Mobile Friendly test
05:20 -
How to Do Keyword Research
14:27 -
Brainstorming Keyword Ideas
17:45 -
How to Narrow Down Your Keyword List
15:00 -
How to Assess Keyword Competition _ Choose Target Keywords
10:35 -
How to Write Title Tags Search Engines Love
16:48 -
How to Skyrocket Clickthrough Rate with Meta Descriptions
11:04 -
How to Appear in the Google Image Search Results Part 1
11:47 -
How to Appear in the Google Image Search Results Part 2
07:22 -
Copy Optimization
21:01 -
The Types of Backlinks That Really Matter and How to Get Them
14:12 -
How to Maximise Links for Your SEO Campaigns
17:32 -
How to create content that gains links
13:49 -
How to increase Page Authority
11:09 -
Local SEO_ How to Rank Your Local Business in Google
28:00
Facebook Marketing
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Why Market Your Business on Facebook
09:13 -
Facebook Page Setup
13:08 -
Facebook icon and cover image
15:05 -
Writing Page description and creating first post
12:57 -
How to get the first page likes
19:15 -
Facebook Competitions Contests
15:59 -
Facebook Groups
09:47 -
Manage Multiple Facebook Pages
06:23 -
Facebook Comments _ Reviews
11:44 -
Facebook Insights
15:08
Facebook Ads
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Overview of Facebook Ads
13:57 -
Setup Facebook Ads Account
10:57 -
Ad Policies
12:53 -
Facebook Ad Structure
05:34 -
ads manager
14:39 -
Creating First Ad
12:07 -
Choosing your audience
15:57 -
Ad Placements
07:58 -
Budgets
15:04 -
Ad Creative
16:36 -
Final Step Placing Ad Order
06:44 -
Key Advertising Terms
09:30 -
Facebook Ad Reports
16:08 -
Facebook Pixel
14:49 -
Website Custom Audiences
08:26 -
Video Views Custom Audience
08:46 -
How to get page likes with Ads Manager
16:03 -
Video Ads
15:54 -
Lead Ads
21:12 -
Instagram Ads
08:24 -
Dynamic Ads
17:24 -
Collection Ads
14:20 -
Canvas Ads
09:54 -
Offer Ads
16:41 -
Local Awareness Ads
15:42 -
Event Response Ads
10:33 -
Business Manager
05:57 -
Custom Conversions and Events
18:48 -
Facebook Marketing Partners
12:09 -
Marketing Startup
09:17
Youtube Marketing
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YouTube Marketing Overview
02:04 -
YouTube Marketing Strategies
10:20 -
Competitor Analysis for Video Ideas
13:42 -
Keyword Research for Video Ideas
16:16 -
YouTube Account Setup
04:20 -
YouTube Account Optimisation
07:55 -
YouTube Banner
11:19 -
YouTube Channel Tags
04:52 -
YouTube SEO
12:54 -
Enable Custom Thumbnails
05:21 -
YouTube Thumbnails
10:04 -
YouTube Cards
06:40 -
YouTube Comments
10:11 -
YouTube Monetisation
08:45 -
Trick to Increase your subscribers
03:33 -
YouTube Ads
17:34 -
YouTube Analytics
18:29
Instagram Marketing
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Introduction and account creation
07:26 -
Instagram Business Account Setup
03:20 -
Instagram Bio
06:47 -
Instagram Content Creation
09:16 -
Instagram Reposting
04:26 -
Instagram Followers Hack
04:42 -
Instagram Hashtags
05:34 -
Instagram Stories
07:20 -
Instagram Spam
07:18 -
Instagram Analytics
08:50 -
Shopping on Instagram (New Feature)
06:25
Twitter Marketing
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Overview and setting up your account
03:45 -
Twitter Profile Optimisation
04:14 -
Twitter features and related terms
13:31 -
How to get Followers
07:29 -
Twitter Hashtags
07:20 -
Twitter Polls
08:20 -
Pinned Tweets
04:30 -
How to get clients from twitter
05:44 -
Twitter on Your website
04:11 -
Twitter Analytics
08:35
Quora Marketing
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Why Market Your Business on Quora
11:13 -
Quora Account Setup
03:52 -
Quora Account Optimisation
10:08 -
Questions to Answer
08:24 -
How to write answers on quora
06:56 -
Quora Promotion
05:04 -
Find Blog Post ideas with Quora
03:45 -
Quora Business Page Setup
08:42 -
Quora Analytics
07:58
Google Adwords
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Google AdWord Overview
07:39 -
How Google Ads Works
08:54 -
Analyze Your PPC Competition
06:39 -
Google Ads Account Setup Part 1
03:35 -
Google Ads Account Setup Part 2
02:28 -
Create your first Campaign
08:27 -
Budgets and Bidding Strategy
05:57 -
Advanced Campaign Settings
07:02 -
Choose Profitable Keywords
14:26 -
Writing Ads that attract Customers
09:38
Google Analytics
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Google Analytics Overview
06:45 -
Google Analytics Setup
10:51 -
Overview of reports for analysis
08:45 -
How to Add Backup Views
03:39 -
How to Add Filters to Reporting Views
06:26 -
How to Set Up Goals
11:03 -
Ecommerce tracking with Google Analytics
09:14 -
Analyzing Real time Reports
04:01 -
How to Analyze Audience Reports
06:55 -
Acquistion Reports
09:45 -
Behaviour Reports
09:02 -
How to Analyse with Segments
04:55 -
How to Track Marketing Campaigns with Campaign Tagging
06:53 -
How to Use Benchmarking Reports to Grow a Business
10:25 -
Custom dashboards for In-Depth Analysis
09:05 -
How to Set Up Custom Alerts For Traffic Spikes and Drops
07:25 -
How to Remove Spam Traffic from Google Analytics
10:22 -
Use Machine Learning to Understand Your Data
08:04 -
Managing Multiple Google Analytics Account
03:26 -
How to Link Google Adwords to Google Analytics
02:37
Pinterest Marketing
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Why Market Your Business on Pinterest
09:01 -
Pinterest Account Setup
04:05 -
Pinterest Account Optimisation
04:38 -
Pinterest Account Verification
06:46 -
How to follow people in Pinterest
06:45 -
Pinterest Boards
08:12 -
Pinterest Followers
02:10 -
Pinterest Chrome Extension (Free)
07:32 -
Pinterest Graphics
11:09
Linkedin Marketing
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Overview
02:33 -
Linkedin Account Setup
10:52 -
Linkedin Connections Hack
05:16 -
Linkedin InMail Hack
03:38 -
Linkedin Articles
11:02 -
Linkedin Groups
07:19 -
Linkedin Company Page Setup
13:19 -
Linkedin Ad Credits
04:34
Content Marketing
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Content Marketing
14:19
Conclusion
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Conclusion
02:51